Cool Venues: Better Access, Better Footfall
When a venue is stuffy, poorly ventilated, or trapping direct sunlight through uncovered windows, not just heat and sun-sensitive guests will suffer - all your customers will make a faster exit than usual. Access and good business go hand-in-hand when it comes to creating cool spaces, and businesses often see benefits across the board when they cater well to heat and sun-sensitive customers.
Better Signposting for Attracting Customers
In a heatwave, any business that clearly signposts its cooling facilities and indoor climate details will immediately stand out for customers. For heat and sun-sensitive individuals, deciding to visit a new place can be a gamble: they don't want to risk arriving only to find a glass-fronted room trapping direct sun, or broken fans meaning no ventilation. By removing that guesswork, you immediately open doors to those customers who may otherwise not have taken the gamble.
But making it clear what measures you've got in place also works wonders for customers of all kinds. When it's hot, customers want to know that where they're going to isn't sauna-hot. And if they can't find that information, they may pick a competitor who provides it more readily on their website or social media, to ensure they won't be a sweaty mess by the end of their visit.
Reliable Temperatures for Building A Loyal Customer Base
One of the hardest things to navigate about heatwaves for heat and sun-sensitive people is the inconsistency of how safe the world is from day-to-day. The temperature, humidity and UV can vary a lot in the UK in relatively short spaces of time, so customers will favour making plans in spaces that they can reliably tell what the conditions will be irrespective of the weather outside.
Venues and businesses with the infrastructure to keep consistent, reliable temperatures all year round are a haven for sun and heat-sensitive customers - but they're also attractive to any customers who want to be able to turn up with whatever clothes they're in, expecting a consistent, comfortable experience in your venue. Customers of all kind value consistency and reliability, and that extends to heat and ventilation.
Keeping It Cool for Increased Spend
When people are hot and comfortable in a venue, they will be far more likely to leave. While for heat and sun-sensitive people this is a case of safety, even customers with no medical need simply will not browse or spend time when they are overheating. In a stifling environment, shopping trips turn transactional and rushed, and diners skip dessert or a second round of drinks to get outside into the air.
When a venue maintains a comfortable, well-ventilated and well-signposted climate, customers behave entirely differently. They take their time, and they spend more as a result. The better catered for people's safety, wellbeing and comfort is, the more time they'll spend enjoying (and spending money in) your business.
